Ready to bring digital PR strategies for your next marketing plan?
Public Relations – Target is to convey a message to the heart of the market using a language of delicate sensitivity as Public is our relation, yes very close one.
Public relations is important because it takes a brand’s core message and turns it into convincing stories the media loves to cover. Content writing, a part of PR, helps promote your product or service, attracts consumers, and generates leads. Brands need PR with a social heart and a strategic brain. And when media is more complex and turbulent than ever, brands need a PR agency that is nimble enough to keep up with digital’s breakneck pace.
PR in the digital age combines energy and awareness with an old-fashioned love of a good story. Digital PR was once an attractive way of talking about link-building. But today, customers’ digital lives are impossible to separate from their ‘real-ones.’
IT’S ALL DIGITAL NOW ….
DO YOUR RESEARCH CONSISTENTLY
Our PR process is research-intensive and ongoing – as we’ve said, you may think you know the media landscape, only to find it’s shifted on you. We connect with the right media outlets, thought leaders, and influencers to deliver brand messages with precision today’s noisy market demands.
It’s best to use the insights we generate to take an iterative approach, informing more effective marketing and PR strategies down the line.
Research is a critical tool for successfully navigating our complex world.
YES, BUT IT MUST BE GOOD RESEARCH…
POWER OF DIGITAL PR
A digital PR specialist uses a wide variety of tactics to improve a client’s web presence.
- Preparing online press releases
- Building relationships with online journalists and bloggers to generate online press coverage
- Arranging business profiling
- Organizing online reviews and interviews.
- Ensuring press releases optimized with relevant links back to your website.
- This benefits readers with links to more information and gives your search rankings a boost by securing high authority links to your website from high traffic blogs and news sites.
- Influencer marketing and blogger outreach to attain mention on influential social media accounts and blogs.
- Publishing online content to gain a wider reputation and high-quality backlinks.
REPURPOSE YOUR CONTENT
Content marketing is an important part of a digital PR campaign. The more your content gets shared and found, the more your reputation and status as an authority begins to grow.
The content you have already written can be transformed into a different form of content and shared or published on a different platform by repurposing. For example, a single blog post could expand with new information added and repurposed into several other types of content, such as:
- An infographic
- A guest blog post
- An article in the local newspaper
- An article in a trade publication
- A LinkedIn news update
- A short video
Good PR is the latest PR agency that aims to take Colombo by storm.
Good PR’s services cover the gamut of a company’s public relation needs, from event organizing to Influencer marketing and digital PR marketing. A born marketer, NEV has an intuitive understanding of her clients’ PR requirements and believes in offering services with a personal touch. “My vision for Good PR is to make it one of the most powerful PR influencers
in the country,” she says. “I believe that to manage public relations effectively, you need to understand clients and their business. At the same time, companies need to have confidence
That their PR is in safe hands. By being personally involved, I can make sure that our clients are getting the best possible PR solutions.”
Though the world is digital, our strategies are human….