Yellow House Productions officially launched HELIXRA™, Sri Lanka’s first free-to-play cultural preservation game platform, on the International Day of Play, 11 June 2026.
HELIXRA™ is a free-to-play cultural preservation game franchise that focuses initially on traditional Sri Lankan games, by documenting and reimagining them as interactive digital experiences accessible to global audiences. The International Day of Play is a date designated by the United Nations to recognise the universal right to play and the role of play in human development.
HELIXRA™™ is a free-to-play access model which means that there are no barrier to entry for audiences in Sri Lanka or internationally. Each title in the franchise documents a traditional game, its social context, and its cultural significance. HELIXRA™ is built as a scalable franchise, with individual game titles sitting within a unified platform identity. It provides classical art traditions and traditional iconography rendered into contemporary interface typologies.
Yellow House Productions was founded and directed by Hasitha Jayathilaka and Prabha Hewage. Hasitha is currently reading Motion Graphics and Animation, and Prabha is reading Visual Communication Design, both at the Academy of Design Sri Lanka (AOD), affiliated with Northumbria University. Hasitha Jayathilaka – Director and CEO of Yellow House Productions stated, “When WIPO(World Intellectual Property Office) announced ‘IP and Sports: Ready, Set, Innovate!’ as the 2026 IP theme, and when NIA(National Innovation Agency) opened that conversation about traditional games, I did not see a coincidence – I saw a mandate. The frameworks and international intent exist. What was missing was a product that honoured both. My training through WIPO programmes gave me a precise understanding of how traditional cultural expressions are protected and how they can be activated commercially without being exploited. HELIXRA™ is built on that understanding. It is not just a game platform – it is an IP infrastructure decision.”
Prabha Hewage – Director and Creative Director, Yellow House Productions added, “The challenge of HELIXRA™ is exactly what draws me: how do you take the iconography, the visual logic, the aesthetic soul of a centuries-old game tradition and render it into an interface that a global audience can navigate intuitively? That is not a technical problem. It is a design problem that requires you to hold classical and contemporary simultaneously. Every visual system in HELIXRA™ is built on that discipline – research-driven, historically grounded, and designed to endure.”
Yellow House Productions is Sri Lanka’s first culture-tech XR (Extended Reality) studio. Established in 2021 and formally incorporated in 2024, the studio operates at the intersection of cultural heritage, immersive technology, and intellectual property. Culture-tech is a category the studio helped define in the Sri Lankan context: studios, institutions, and platforms that apply technology that goes beyond merely entertainment, by helping to document, preserve, and give new life to cultural assets. Yellow House works across extended reality, interactive media, and IP infrastructure to serve that mission. The studio has received recognition from the National Innovation Agency of Sri Lanka (NIA), for its role in the national innovation ecosystem to safeguard the traditional games for future generation.
In addition to HELIXRA™, Yellow House Productions also operates Archivist Into the Artverse™, its flagship immersive XR product. The Archivist allows audiences to enter the worlds of historical and contemporary artworks through extended reality.
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