Why isn’t your press release getting any coverage?
Introduction So this is a question I hear more often than not: “We sent out the press...
Understanding Public Behavior in Sri Lanka: What It Means for PR Strategy and Crisis Communication
Introduction Public relations is often approached as a function of messaging. What to say, when to say...
Media Relations During a Crisis: How Sri Lankan Brands Should Respond
Sri Lanka’s media ecosystem is unique, and so is its audience. Traditional media outlets such as...
Why Publishing Articles Without a PR Agency Often Fails in Sri Lanka
Many companies in Sri Lanka believe that they don’t need a public relations agency to secure...
Understanding Sri Lanka’s Media Landscape: A Guide for Brands
Sri Lanka’s media landscape is unlike many others in the region. It is shaped by language,...
What Does a Public Relations Agency Do? (And When Your Brand Needs One)
Public Relations, or PR, is often misunderstood, especially by growing brands and startups. At its core,...