Why Trilingual Media Monitoring Is the Foundation of Any Serious PR Strategy in Sri Lanka
Sri Lanka’s media landscape does not operate in one language, and neither does public opinion. For...
Why isn’t your press release getting any coverage?
6 Apr 2026
Nevindee Amarasinghe2026-04-06T07:56:41+05:30Introduction So this is a question I hear more often than not: “We sent out the press...
Understanding Public Behavior in Sri Lanka: What It Means for PR Strategy and Crisis Communication
23 Mar 2026
Nevindee Amarasinghe2026-03-23T08:38:40+05:30Introduction Public relations is often approached as a function of messaging. What to say, when to say...
Media Relations During a Crisis: How Sri Lankan Brands Should Respond
6 Mar 2026
Nevindee Amarasinghe2026-03-06T16:35:34+05:30Sri Lanka’s media ecosystem is unique, and so is its audience. Traditional media outlets such as...
Why Publishing Articles Without a PR Agency Often Fails in Sri Lanka
21 Feb 2026
Nevindee Amarasinghe2026-02-21T06:44:18+05:30Many companies in Sri Lanka believe that they don’t need a public relations agency to secure...
Understanding Sri Lanka’s Media Landscape: A Guide for Brands
13 Feb 2026
Nevindee Amarasinghe2026-02-13T13:37:43+05:30Sri Lanka’s media landscape is unlike many others in the region. It is shaped by language,...
What Does a Public Relations Agency Do? (And When Your Brand Needs One)
6 Feb 2026
Nevindee Amarasinghe2026-02-06T10:22:42+05:30Public Relations, or PR, is often misunderstood, especially by growing brands and startups. At its core,...