Half a million plus beta users across four countries turn ZKTOR into an early test of trust, privacy, Gen Z confidence and Indian tech ambition
Sri Lanka is becoming an important testing ground for ZKTOR, the Indian social media platform developed by Softa Technologies. Its rollout across India, Nepal, Sri Lanka and Bangladesh has crossed half a million plus beta users, largely driven by Gen Z and young women. That response is more than a milestone. It suggests South Asia may be ready for a platform built around privacy, data safety, family comfort and local realities rather than behaviour tracking and uncontrolled exposure.
ZKTOR is being positioned as an all in one Indian social media platform for an age shaped by artificial intelligence, deepfakes, cyber insecurity and distrust of unsafe digital spaces. Its architecture includes privacy and data safety by design, Zero Knowledge Server Architecture, No URL Media Architecture, no behaviour tracking and default multi layer encryption. These are not decorative features. They support the claim that users should not have to surrender data, habits and digital control merely to participate online.
For Sri Lanka, this matters because digital adoption is shaped not only by novelty but also by reputation, family use, women’s visibility and community trust. A cleaner, predictable platform can be easier to use in homes, schools, youth circles and local business settings. ZKTOR’s early appeal among South Asian Gen Z and young women therefore carries strategic importance. It signals trust in an Indian built platform and strengthens the idea that India can become a serious digital player across the region.
At the centre is Softa founder Sunil Kumar Singh, whose thinking combines rural Indian roots with more than two decades of exposure to Finland’s disciplined and rights conscious design culture. Singh has argued that user protection technologies were never absent. What was missing was the will to make them default. ZKTOR is his answer to a model in which users were pushed into complex terms, privacy policies and data clauses they rarely understood. The company says the ecosystem has been built through years of work by a large expert team.
ZKTOR sits inside a broader Softa ecosystem. Subkuz is being developed for hyperlocal news and diaspora communities. Ezowm focuses on hyperlocal commerce. Hola AI works as an intelligence and safety layer. Softa is also developing ZHAN, a transparent hyperlocal advertising network intended to connect local businesses, creators, service providers and nearby audiences. This model matters for Sri Lanka and South Asia because much of the real economy still runs through local trust, language, relationships and small businesses.
Encouraged by early traction, Softa plans to extend beta testing to Bhutan, Pakistan and Maldives. If this adoption continues, ZKTOR could become more than a new platform. It could become a trust led Indian digital ecosystem with regional relevance. For Sri Lanka, that makes the rollout worth watching. For India, it signals technology moving from domestic ambition to South Asian influence.
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