With gyms sprouting up in every nook and cranny of Colombo, people are spoiled for choice when it comes to meeting their exercising needs. But one gym has remained at the forefront of this crowded scene – since its inception, Fitness First has been drawing a loyal clientele that is as varied as it is impressive. Consisting of elite athletes, VIPs, housewives and even people with special needs, these customers have been drawn to Fitness First’s state of the art equipment, friendly, expert trainers and welcoming ambience.
Fitness First has enjoyed meteoric success since the first branch opened in Colombo 7 in 2008. To cope with increasing demand, further branches were opened at the World Trade Centre in 2010 and in Ja-Ela in 2015.
Befitting a leading gym, members can avail themselves of the most advanced equipment, along with a swimming pool, sauna and steam room. They will also have the services of a highly experienced and qualified team of male and female personal trainers who are also friendly and approachable. The varied requirements of different clients are identified and addressed with programs being tailor made for each group. For example, the trainers have special training regimens for disabled people, athletes, and those who need physical rehabilitation. Dietary advice is also provided to ensure that the client’s goals are met. The gym also consist of group classes that cater to many activities such as yoga, Zumba & many more. Every 3 months, an assessment is conducted to ensure that that the desired results are being achieved, with adjustments done to keep things on track.
Despite the highly varied group of people who use the gym, there is a friendship amongst everyone that makes going to the gym a pleasant and interesting experience. This camaraderie is further reinforced by the regular events held by the management. Among the events organized were a bench press contest for the guys and a squat contest for the women for the participants to show off their athletic ability. The winners received exciting prizes, including a gifts from Lionco, nutritional packages, membership discounts and vouchers.
Like all gyms, Fitness First has had to deal with the threat of Covid-19. Stringent methods have been put in place to ensure the wellbeing of members, including thoroughly cleaning and sanitizing the gym as much as possible. Strict hygienic measures are observed at all times to ensure everyone’s comfort, including mandatory towel use, cleaning equipment after use etc.
The owners of Fitness First have a vision to make a substantial contribution to the fitness industry. Apart from their ambitious expansion plans, they have launched a new website that allows users to calculate their water, fat percentage, and BMI. They will also start sponsoring deserving athletes, many of whom are badly in need of support. Recently, the Fitness First Sports Club weightlifters claimed 2 gold and 1 bronze in the 46th National Sports Festival. True to their name, this gym chain is truly enjoying great success by putting fitness first.