Celeste Steps into Its Next Era with a Shift to Corporate Governance and Leadership Appointment

Celeste, one of Sri Lanka’s fastest growing lifestyle and quick commerce brands, has announced a landmark step in its evolution with the appointment of veteran corporate leader Roshanie J Moraes and a strategic transition toward a strengthened corporate governance structure.

Since its inception six years ago, Celeste has built a strong reputation through its commitment to quality, community, and exceptional customer experience, offering round-the-clock convenience through its quick commerce partnerships with Uber Eats and PickMe Market. As the brand continues to grow its presence both locally and globally, the move to a structured corporate model reflects Celeste’s ambition to scale with discipline, strengthen its foundations, and redefine what a modern Sri Lankan lifestyle and quick commerce brand can achieve. The move reflects Celeste’s long-term vision of building a scalable, professionally governed institution capable of competing at both local and international levels.

“Over the past six years, Celeste has grown from a bold vision into a brand that truly resonates with Sri Lankans, and this next step is a natural reflection of that journey. Bringing Roshanie onto our leadership team marks a defining moment for us, and I am confident that her experience and vision will take Celeste to heights we have only just begun to imagine.” Janik Jayasuriya, Founder, Celeste

Roshanie J Moraes brings with her a distinguished career spanning nearly 4 decades in the Sri Lankan corporate sector. At JKH’ She has served in 3 of the key business sectors; transportation, retail and property development.

With this structural transformation, Celeste is well-positioned to accelerate its growth trajectory, expand its exclusive co-created experiences, and roll out innovative digital offerings that continue to push the boundaries of what a modern lifestyle brand can be. More than a leadership appointment, this marks a defining moment in Celeste’s evolution from a fast-growing founder-led company into a professionally governed brand with ambitions that extend far beyond conventional retail and quick commerce.