Kelly Felder, Sri Lanka’s leading high-street fashion brand, has officially arrived in Australia with the grand opening of its Melbourne flagship store at The Glen Shopping Centre, Glen Waverley, on 15th May 2026, making history as the first Sri Lankan fashion brand to establish a retail presence in the Western market. The store, located at The Glen, places Kelly Felder alongside globally recognized names including H&M, UNIQLO, and Cotton On, bringing the brand’s signature lifestyle experience to a new international audience.
Inside, Kelly Felder’s world unfolds across womenswear, menswear, athleisure, accessories, and fragrances, each piece a reflection of the brand’s core belief: that style should make every customer feel confident, elevated, and ready for whatever the day demands. From boardrooms to brunches, nights out to quiet mornings, the collections are built for the full spectrum of a modern lifestyle. The opening drew an enthusiastic crowd from day one, with Australian-based influencers, fashion personalities, and members of Melbourne’s Sri Lankan community coming together to celebrate the arrival of a brand they have long called their own.
“What began as an idea in an MBA classroom, inspired while traveling through New York, has evolved into reality with the opening of Kelly Felder’s first international store in Melbourne, a proud milestone in the journey of building a Sri Lankan-based premium lifestyle brand for the world.” Ravi Wickramanayake, Founder, Kelly Felder. “This is a major milestone for us, and we are only getting started. Our focus now is on building aggressively, expanding globally, and dominating the market” Dinith Wickramanayake, Director, Kelly Felder
For two decades, Kelly Felder has been rising through the competitive ranks of Sri Lankan fashion to become the island’s foremost premium lifestyle brand. Built on a philosophy of equipping its community with alluring, ready-to-go looks for every phase of life, the brand has cultivated a loyal following that now stretches continents. Following the successful Melbourne launch, Kelly Felder is already preparing for its next phase of international growth, with further expansion plans beyond borders coming up within the year.
Established in 2007, Kelly Felder is Sri Lanka’s leading high-street fashion brand, dedicated to equipping its community with styles designed to conquer every phase of life. Created by in-house talent, each collection brings together modern design, elevated styling, and a complete lifestyle offering; spanning womenswear, menswear, athleisure, accessories, and fragrances. With nearly two decades at the forefront of Sri Lankan fashion, Kelly Felder continues to expand its presence beyond borders, bringing its signature experience to new markets around the world.
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