Web3Interactive LLC, a UAE-based immersive technology company headquartered in Dubai, is introducing advanced real estate visualization and immersive sales technologies to Sri Lanka through its innovation subsidiary, Immersive Labs.
Sri Lanka’s real estate sector is demonstrating steady recovery in 2025, boosted by macroeconomic stabilisation, lower policy rates and renewed investor confidence. Overseas and Diaspora interest is increasing with foreign buyers currently accounting for a significant share of online property searches, drawn by comparatively attractive USD pricing and improved economic stability.
Headquartered in Dubai and co-founded by prominent Sri Lankan industry figures Omar Sahib and Safraz Razeek, Web3Interactive designs and delivers advanced immersive technology solutions, particularly within the real estate sector. While the company manages its expanding regional operations from Dubai, its core research and engineering capabilities are anchored in Sri Lanka through Immersive Labs, led by CEO Sameera Piyadigamage. Immersive Labs serves as the group’s dedicated R&D and engineering hub, specializing in Virtual Reality (VR), Augmented Reality (AR), and high-fidelity architectural visualizations. The two companies combine Sri Lankan engineering capability with Middle Eastern market standards to deliver globally competitive immersive solutions. By centralizing advanced technical development in Sri Lanka and aligning with Middle Eastern market expectations, the group delivers immersive solutions that meet global standards. With direct exposure to the fast-evolving MENA real estate ecosystem, Web3Interactive and Immersive Labs are now enabling Sri Lankan developers to adopt immersive sales acceleration strategies that have proven successful in Dubai and across the region.
The new initiative by Web3Interactive and Immersive Labs focuses on two key areas. Firstly, it aims to elevate the buyer experience by introducing immersive walkthrough technology that allows potential homeowners and investors to experience properties before construction is completed, significantly enhancing buyer confidence and improving conversion rates. Secondly, it focuses on attracting foreign investment by equipping Sri Lankan developers with advanced visualization and engagement tools comparable to those used in leading Middle Eastern property markets, thereby strengthening appeal to overseas buyers and the global Sri Lankan Diaspora.
Sharing his views, Omar Sahib – Co-Founder of Web3Interactive LLC stated, “Our vision is to help Sri Lanka leapfrog traditional property marketing. The Middle East has already demonstrated how immersive technology can accelerate real estate absorption, and we are committed to bringing that proven playbook to local developers.”
Adding his thoughts, Sameera Piyadigamage – CEO of Immersive Labs commented, “At Immersive Labs, our focus is engineering precision and visual realism at global standards. By building from Sri Lanka for international markets, we are creating a strong technology backbone that local developers can now fully leverage.”
Safraz Razeek – Co-Founder of Web3Interactive added, “From the Middle East, we are seeing first-hand how immersive and spatial technologies are reshaping property sales. Our role is to transfer that domain expertise into Sri Lanka in a practical, commercially impactful manner for developers and investors alike.”
Looking ahead, the company plans to expand its immersive real estate solutions across a broader portfolio of developments in Sri Lanka, while deepening collaboration between its Lankan-based engineering teams and partners in Middle Eastern markets. It also intends to accelerate the adoption of immersive technologies across additional industry sectors and further strengthen international investor engagement through advanced digital visualisation platforms.
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