IQ Global, a leading Sri Lankan-based Digital, Tech, and Business Design solutions provider, and global data-driven marketing powerhouse Fonia, have announced a landmark partnership to introduce Fonia Digital—a cutting-edge AI-powered advertising tool—to the Sri Lankan market, effective 1st October 2025
This strategic alliance is set to fundamentally change how Sri Lankan brands connect with their consumers, delivering unprecedented accuracy and efficiency in mobile marketing and bringing a truly global tool to the island for the first time.
Bringing Global Precision to Local Brands
This partnership marks the first time such an advanced global advertising technology is being introduced for the exclusive benefit of Sri Lankan brands. Fonia Digital empowers local enterprises to transcend traditional targeting limitations and reach a more accurate, in-the-moment audience, ensuring marketing budgets are spent effectively and driving a new era of high-ROI advertising.
Since 2014, Innovation Quotient (IQ Global), a brand transformation powerhouse, has bridged the gap between human insight, bold creativity, and technical capability with human-centric solutions. With this partnership, the company takes a major step toward pioneering AI-driven display advertising in Sri Lanka, setting a new benchmark for data-led marketing precision. By introducing AI-driven display technology to the Sri Lankan market for the first time, IQ Global is not just offering a new solution, but ushering in a new era of data-led marketing precision.
“Our mission at IQ Global has always been to drive inclusive digital transformation by introducing world-class tools to the local ecosystem,” said Shafraz Faleel, Chief Commercial Officer, IQ Global. “Partnering with Fonia allows us to offer a revolutionary AI platform that goes beyond generic targeting—empowering Sri Lankan brands to achieve measurable ROI and engage customers at the perfect moment. This is a game-changer for the Sri Lankan advertising industry.”
The Power of Fonia Digital: AI, Big Data, and Mobile Mastery
Fonia Group, through its digital marketing arm Fonia Digital, specializes in executing AI-powered advertising campaigns based on Big Data insights from millions of users worldwide. The platform integrates online and offline behavioral data with advanced AI algorithms to deliver real-time, multi-DSP (Demand-Side Platform) bidding that maximizes precision and cost efficiency.
“The ability to accurately predict consumer intent and deliver personalized advertisements in real-time is the future of marketing,” commented Avi Magdid, Co-CEO of Fonia Group. “We are excited to partner with IQ Global, who share our vision for digital innovation, to bring the power of Fonia Digital’s AI and Big Data insights to brands in Sri Lanka. This partnership is about enabling hyper-precision targeting and efficiency in a market eager for modern, data-driven solutions.”
Fonia Digital also guarantees brand safety through strict verification controls, ensuring that every message is delivered in trusted, high-impact environments across mobile web and in-app platforms.
Together, IQ Global and Fonia are setting a new standard for smart, data-driven marketing in Sri Lanka, empowering local brands to reach the right audience, at the right time, with precision and confidence and world-class ROI.
About IQ Global
Innovation Quotient Pvt Ltd (IQ Global) is a Sri Lankan-based Digital and Business Design solutions company founded in 2014. The company specializes in driving brand transformation and digital innovation through human-centric design, data intelligence, and technology-led solutions.
About Fonia Group
Fonia Group is a global leader in data-driven marketing. Through Fonia Digital, the company delivers AI-powered, multi-DSP advertising solutions that combine Big Data insights and advanced automation to help brands worldwide maximize performance and return on ad spend (ROAS).
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