— CH 17 and The Expertin have formalised a strategic partnership to enhance customer relationship management (CRM) and loyalty solutions across a broad range of industries in Sri Lanka. This collaboration brings together two specialised entities with distinct yet complementary expertise in loyalty technology, marketing, business strategy, and digital transformation.
Since its inception in 2013, CH 17 has developed into a recognised leader in loyalty management systems. The company’s platform integrates seamlessly with a variety of third-party technologies, including point-of-sale (POS) systems, CRM platforms, email marketing tools, and SMS gateways. This enables businesses to deliver consistent, data-driven experiences while gaining a comprehensive understanding of customer behaviour.
At the core of CH 17’s offering are advanced features such as gamified rewards, personalised messaging, and targeted promotions. These tools are designed to help companies retain customers and boost engagement. The platform is flexible and scalable, making it suitable for a wide spectrum of customer segments and business models. With its intuitive interface, it ensures a smooth experience for both administrators and end users.
The Expertin adds value to this collaboration through its strong foundation in business transformation. The company operates across four main verticals: Strategic Realignment, Knowledge Management, Integrated Marketing, and Technological Integrations. Its services are aimed at helping businesses align operations with strategic goals, enhance workforce capabilities, and integrate the right technologies for sustainable growth.
By combining CH 17’s advanced loyalty technology with The Expertin’s expertise in strategic planning and business enablement, the partnership is set to deliver end-to-end solutions that go beyond traditional CRM. This collaboration empowers businesses to implement impactful, results-driven loyalty programs that not only reward customers but also contribute to sustained business growth.
The initiative is set to benefit a wide range of sectors including retail, hospitality, financial services, and more—offering them the tools and guidance needed to create stronger, data-driven connections with their customers.
For further information or partnership opportunities, please contact:
The Expertin – reachus@theexpertin.com
CH 17 – info@channel17.lk 
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