Softlogic GLOMARK today announced a transformative launch, unveiling its new philosophy “ගෙට BETTER LIFE” (A Better Life to Home) at an exclusive launch event at NH Collections Colombo. This strategic repositioning marks GLOMARK’s evolution as Sri Lanka’s first inspirational supermarket dedicated to purposeful, wellness-focused retail.
The rebrand marks a strategic shift for GLOMARK from premium to purposeful retail, gourmet to gut-smart, and shopping to customer empowerment. By curating products that support better living and overall wellbeing, GLOMARK transforms shopping into an empowering journey, offering clear product education, easy identification, and curated selections that align with wellness goals over premium price tags.
“ගෙට BETTER LIFE is a fundamental reimagining of our role in our customers’ lives,” said Terry O’Connor, Chief Executive Officer of ODEL & GLOMARK. “We’re moving beyond being just a supermarket. We’re delivering the knowledge, curated selection, and experience needed to genuinely improve the quality of life in every home. This means empowering our customers with education and information, allowing them to make informed choices that truly enhance their family’s wellbeing.”
The “ගෙට BETTER LIFE” philosophy encapsulates GLOMARK’s commitment to bringing a better life home to Sri Lankan families through purposeful retail that prioritizes health, functionality, and informed choice. This retail reinvention positions GLOMARK to lead the next era of modern retail in Sri Lanka, where wellness and purpose define the shopping experience.
As part of the rebrand, GLOMARK also introduced Sri Lanka’s first-ever wellness-aligned children’s storybook ගෙට Better Squad. This comic-style book follows a team of heroes who battle unhealthy foods and champion nutritious, wellness-focused meals. Created to make healthy eating fun and relatable, the story reimagines wholesome foods as superheroes, inspiring kids to embrace better eating habits with excitement rather than reluctance.
About GLOMARK
GLOMARK is Sri Lanka’s first inspirational supermarket, operated by Softlogic Supermarkets (Pvt) Ltd., a fully owned subsidiary of Softlogic Holdings PLC. Launched in 2018, GLOMARK has redefined the modern retail experience in Sri Lanka .GLOMARK is committed to bringing a better life home to Sri Lankan families through purposeful retail that prioritizes wellness, quality, and informed choice.
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