Digital Breakers Secures Gold and Three Additional Awards at SLIM DIGIS 2026 for Abans “Only Fans” Campaign

Digital Breakers marked a significant achievement at SLIM DIGIS 2026, securing four awards, including Gold for Best Creative Content Brand Created in 2025, for its innovative “Only Fans” campaign developed and executed for Abans, featuring renowned Sri Lankan actor Ranjan Ramanayake.

The award-winning campaign, created to launch Abans’ Rust-Free and Energy-Efficient standing fans, demonstrated the agency’s ability to transform a traditionally functional product category into an engaging and conversation-driven brand experience. By combining creative storytelling, strategic celebrity endorsement and unconventional messaging, Digital Breakers positioned the product launch within a distinctive and memorable creative concept.

In addition to the Gold award, the campaign secured Silver in the Retail (Grocery, Clothing & Consumer Durables) Brands category, Silver in the Bravery Award category and Bronze for Best Influencer Campaign. The recognition across four categories reflects the campaign’s creative strength, strategic execution and effective integration of influencer-led communication within the retail marketing landscape.

At the centre of the campaign was the strategic selection of Ranjan Ramanayake, whose prominent public profile and distinctive personality contributed to the campaign’s ability to capture audience attention. The creative approach challenged conventional advertising practices within the consumer durables sector, demonstrating how established product categories can be revitalised through relevant cultural insights and compelling brand narratives.

The achievement further reinforces Digital Breakers’ commitment to developing innovative, results-oriented communication solutions that extend beyond traditional advertising formats. Through its collaboration with Abans, the agency demonstrated how creative thinking, strategic brand positioning and impactful content development can contribute to building meaningful consumer engagement in an increasingly competitive digital environment.

The four accolades at SLIM DIGIS 2026 represent an important milestone for Digital Breakers, recognising the agency’s continued focus on creative excellence and its ability to deliver distinctive campaigns that connect brands with their target audiences.

The success of the Abans “Only Fans” campaign also highlights the growing importance of bold creative strategies and integrated digital communication in strengthening brand visibility and differentiation within Sri Lanka’s evolving marketing and advertising industry.

About Digital Breakers

Digital Breakers is a Sri Lankan creative and digital marketing agency specialising in developing innovative, impactful and results-driven brand communication solutions. With a focus on creative storytelling, strategic thinking and digital innovation, the agency delivers integrated marketing campaigns that connect brands with their audiences. Through its commitment to challenging conventional approaches and creating meaningful brand experiences, Digital Breakers continues to strengthen its presence in Sri Lanka’s evolving advertising and digital marketing landscape.