PR Value and Advertising Value: What They Mean and Why They Matter
Something that most of our clients ask after they receive the PR report is, what are...
Why Trilingual Media Monitoring Is the Foundation of Any Serious PR Strategy in Sri Lanka
Sri Lanka’s media landscape does not operate in one language, and neither does public opinion. For...
Why isn’t your press release getting any coverage?
Introduction So this is a question I hear more often than not: “We sent out the press...
Understanding Public Behavior in Sri Lanka: What It Means for PR Strategy and Crisis Communication
Introduction Public relations is often approached as a function of messaging. What to say, when to say...
Media Relations During a Crisis: How Sri Lankan Brands Should Respond
Sri Lanka’s media ecosystem is unique, and so is its audience. Traditional media outlets such as...
Why Publishing Articles Without a PR Agency Often Fails in Sri Lanka
Many companies in Sri Lanka believe that they don’t need a public relations agency to secure...
Understanding Sri Lanka’s Media Landscape: A Guide for Brands
Sri Lanka’s media landscape is unlike many others in the region. It is shaped by language,...
What Does a Public Relations Agency Do? (And When Your Brand Needs One)
Public Relations, or PR, is often misunderstood, especially by growing brands and startups. At its core,...